Week in review: Losing their touch – Nokia, RIM and HTC | IT PRO

A good read in regards to the current trend for these tech companies. So what do we have here? We have Nokia which are still a major force to be reckoned with, but dare I say that they’re going down a slippery slope at the moment. Fighting the new major players in the ball game, namely Apple and Google.

RIM on the other hand have always depended on the “corporate market” to bail the out. But just how long can one company hang on to their main group of clients? It’s obvious that these very same people that have been loyal to RIM have found greener pastures, in the form of a very SLEEK user experience in iOS. I remember when Apple released their iPhone 3GS, BlackBerry was still using their ancient unskinnable options menus in their devices. Small things like that, being ignored for a LONG time eventually snowballs into something that RIM is now feeling.

RIM really need to play their cards well here, and the acquisition of QNX will play in their favor. Although, aren’t we taking too long to hit back on the market?

HTC on the other hand, have seen a rise thanks to Android. A long time ago, HTC was synonymous with Windows Mobile. Now when you mention HTC, what comes to mind are well built Android handsets, with that excellent Sense interface. I don’t think HTC is in trouble like that of Nokia and RIM. They can still play their cards safely and still come out to be the player on top. Speaking of who’s on top, it’s obvious that at the moment, the company being most mentioned is:

Samsung. This Korean company has embraced Android, and Google to a great degree, and have been releasing handsets that customers want. I have to say though that their handsets are not as well built like HTC, but the fact that they’re using Gorilla Glass in their flagship models counters that.

Samsung is currently poised to break barriers and maintain a commanding share of the market. They’ve got the best Android handset. They are also big enough to join in on Windows Mobile and prodce great handsets for Microsoft.

At the end of the day, it shows that the recent trend was the company who catered or matched the customer’s wants, were the ones who were able to gain the market share. RIM increased their market share and sales thanks to the expansion towards PAYG (Pay As You Go) services, but they completely didn’t prioritize the user experience.

Nokia are hanging on to Symbian. Either you match the current competition or you upgrade it to be better. You don’t assume that your loyalists will maintain their commitment to your company. Samsung have seen a lot of iPhone users jump on to the new Galaxy series of phones. Use that as an example Nokia, shouldn’t be too much to analyze.

HTC, well the only company they need to watch and play around with is Samsung. HTC is the only company at the moment who is poised to either overtake or lose out in the second tier race (the first tier race is a one horse event calles iPhone). The past few battles have Samsung as the winner, let’s see what HTC has up its sleeve before the year ends.

At the end of it all, we consumers are getting more pampered by these companies. But it is obvious that small things can amount to whether you win or not, and the way these companies are “trickle feeding” they’re tech into the products they sell help the consumer choose which products they will go for.

Week in review: Losing their touch – Nokia, RIM and HTC | IT PRO.